Ellie Mirman's Startup Marketing Blog

Why FunWall Sucks and is the Reason Facebook is Pulling the Reigns on Applications

Posted by Ellie Mirman

Jan 18, 2008

1. When your friend creates a post on FunWall, your feed reads, "[Your friend] sent you message." Confusing! Not so much the "[Your friend] threw a snowball at you! Continue the snowball fight and throw one back!" typical application feed. Use of the term "message" is very misleading and confusing.

2. To install the app, you MUST invite friends. What? You can't skip this? That's idiotic. It's bad enough you conned me into installing your app, now you want me to spam my friends? F*** you!

3. FunWall sent posts to my friends without my knowledge. How did I realize this? I was looking at one of my friends' profiles and saw a crazy post from me! What? I didn't send that. Not only did it send this mysterious message, but it sent TWO. This must be very easy to do by mistake, because I myself received duplicate posts from friends.

4. Not only did FunWall send messages to my friends without my realizing, but now when I go to find out WHO it was sent to, I have no idea who the messages went to. I understand this wouldn't be a huge issue if I had specifically picked out some friends and intentionally sent them messages, but that didn't happen in this case. Now all I know is that this particular message went to two of my friends. I've already deleted a couple other messages I found by accident.

 

I am unable to click, as would be typical Facebook fashion, on "2 friends" to find out which 2 friends the message went to.

More hateful things about FunWall:

5. Default is to send a message to ALL friends. Seriously? Anyone who's been on Facebook for longer than a week knows that you're not actually close friends with all of your Facebook friends. So why would I want to message all of them?

6. Ads! Seriously? You're trying to make a little cash by showing me crappy Adsense ads while I'm on Facebook? Not only is this stupid (the click through rate is ridiculously low for ads on Facebook), but it's ugly and I hate it. On its own, this would be a minor complaint, but coupled with the rest of FunWall's idiocy, this just puts me over the edge.

Facebook's response:

- Facebook is changing its news feed ranking algorithm so that it limits the distribution of application news feed stories for friends who don't have that application installed

- Facebook is also prohibiting the use of the term "message" in news feed stories because it is misleading and confusing and basically cons people into installing an application

- Overall Facebook is cracking down on "deceptive" developers who do this kind of crap

Topics: facebook

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