Ellie Mirman's Startup Marketing Blog

The #1 Quality of a Good Marketing Resume

Posted by Ellie Mirman

Jan 28, 2015

There are many ways to evaluate resumes and job applications. Skills, experience, references, career progression. But there's one quality that tops the list. One quality that is a great sign of a quality candidate who can have a positive impact on your marketing team.

The #1 quality of a good Marketing resume? Results.

Unfortunately, there are many resumes that lack this results-orientation. For a hiring manager like myself, that makes for a quick filtering process. But it also hits a nerve, because I know that marketers should be - and are - better than that.

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Topics: marketing, management

New Marketing Hire Training Curriculum

Posted by Ellie Mirman

Jan 13, 2015

Have a new marketer joining your team? Need to get them up to speed on... everything? Well, here's your list of everything. This is a curriculum I've compiled for my new team members after hiring a dozen or so marketers. This will ensure you don't miss a critical piece to getting your new hire up and running quickly!

Company

  1. Tell the founding story and the mission of the company
  2. Describe the culture and the employee values
  3. Support your descriptions with videos and articles about the mission and culture, along with case studies to showcase customer success
  4. Recommend key blog articles that give insight into the industry and common topics

Product

  1. Do an in-person or provide a recorded demo of your product - both high-level and deep-dive
  2. Provide sample or demo access to your product so that they can explore it themselves
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Topics: marketing, management

A New Year, A New Adventure, A (Re)New(ed) Blog

Posted by Ellie Mirman

Dec 31, 2014

This week marks the start of a new adventure for me. After seven amazing years at HubSpot, I left to start the next phase of my career at Toast, a restaurant management software company.

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Topics: marketing, startups, work life, leadership, management

How to Wish the Marketing Geek in Your Life a Happy Birthday

Posted by Ellie Mirman

May 17, 2013

Today I received some of the best emails I've ever gotten.

Honestly at first I was concerned - I'm on our own marketing email list and thought that an email about staying young had gone to our prospects. Then I opened up the emails to a wonderful surprise. I think everyone in the Starbucks I stopped into thought I was crazy for laughing out loud at my phone.

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Topics: marketing, fun world of marketing, email marketing

Who's In Your Customer Base? 3 Lessons from Paperless Post

Posted by Ellie Mirman

Nov 4, 2012

Today I got to pretend I was a student again by going to Harvard Business School for the 18th annual Cyberposium conference. I got to hear from the founders of LinkedIn, Dropbox, and Paperless Post, plus many other executives in the tech industry. The event kicked off with Alexa Hirschfeld, the co-founder of Paperless Post, an online invitation company based in New York. Alexa shared a few things she's learned over the years of running this startup with her brother - things she was surprised by as she ventured out into the startup world.

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Topics: marketing

AMA Tampa Presentation: Deliver Results with Automated Email Lead Nurturing

Posted by Ellie Mirman

May 2, 2011

It's not often I get to present on lead nurturing at events - it's not exactly what you'd consider a flashy topic - but I had the pleasure of doing so for the Tampa Bay American Marketing Association. Below you can check out the presentation (with audio coming soon hopefully)!

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Topics: marketing, email marketing

How to Use Content in Each Part of Your Marketing Process

Posted by Ellie Mirman

Aug 5, 2010

Earlier this week I flew down to sunny (aka sweltering hot) Orlando, FL to speak at the Online Marketing Summit. It was a great event (sadly I had to miss the second half, but the first half was fantastic) and I wanted to share my presentation with those who couldn't make it.

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Topics: marketing, events

More Marketing Leads, Less Zombies

Posted by Ellie Mirman

Jul 9, 2010

Turns out zombies make terrible temps. The good news, though, is that with inbound marketing you can generate tons of qualified leads so you can don't need to hire any zombie temps. The other interesting news is that regular makeup can turn any marketer into a decent zombie.

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Topics: marketing, video

How Can Small Food Manufacturers Use Social Media?

Posted by Ellie Mirman

May 21, 2010

Today I had the great pleasure of speaking at the National Small Food Manufacturer's Conference in Omaha, Nebraska. It was my first time visiting Omaha (it's surprisingly cute!) and also my first time being around food manufacturers.

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Topics: marketing, social media, events

My HubSpot TV Debut: Talking Facebook Features and Email Fun

Posted by Ellie Mirman

Apr 6, 2010

Last week I had the fun opportunity to fill in for the oh-so-provocative Karen Rubin by co-hosting HubSpot TV. It was a pretty perfect week in marketing for me, with lots of news on Facebook and email marketing! Check out the full episode below or on the HubSpot blog.

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Topics: facebook, marketing, email marketing, work life, social media, video, twitter

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