Ellie Mirman's Startup Marketing Blog

Surviving the Blogosphere: Bullets, Bold, Links, and Pictures

Posted by Ellie Mirman

Jan 22, 2008

Both what I have heard about writing blog articles that become popular and what I have experienced in terms of the blog articles that I actually read and enjoy involve four things that boil down to the same point: make it easy to scan your article and still get what it's saying. People who really follow blogs (even me, who only follows a couple dozen) have a ton of posts to read every day, and in reality, they're not going to sit down and read every single one in detail. Make it short, sweet, and easy to read, with these key points:

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Topics: blogging

Blogging for Personal Sanity - Not Anymore

Posted by Ellie Mirman

Jan 10, 2008

I'm technically what you'd call a long-time blogger.  I can't quite remember when I started my first blog, but it was quite a while ago, maybe in high school (ok, so that's only like 8 years ago).  And this somewhat surprises/impresses people in the Internet marketing world where we talk about the wonders of blogging, particularly for businesses, quite a bit.

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Topics: university, blogging

Thank You, Google, For Your Recommended Blog Feed

Posted by Ellie Mirman

Dec 2, 2007

Google does it again. I am actually quite impressed (and scared) by how Google can pick up on my interests and suggest links and blog feeds that I may actually be interested in checking out.

For the first time today I noticed a message in my Google Reader with some recommended feeds. I actually immediately clicked on the first link (Church of the Customer Blog)... marketing with a religious studies twist? Yes, please! I'm sure Google has picked up on my interest in marketing (after all most of my feeds are marketing-related) but could it also have picked up on my subtle love of religious studies?

I'm still catching up on some of the old posts to that blog, but so far I'm liking what I'm reading and it actually reminds me a bit (in terms of the overarching topic/theme) of a presentation I did in undergrad about what marketers can learn from organized religion and religious organizations. Interesting stuff for sure.

This is all fun and good, but what freaks me out is when I write an email in gmail and then a number of paid links show up on the side of my browser advertising things directly related to something I wrote in my email... A little freaky and I'm not so keen on Google reading my emails, even if it is a computer doing the reading. BUT I will say that a particular instance of this happening to me did inspire another blog post to be posted in the future... So be on the lookout.

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Topics: marketing, religious studies, blogging

"Don't Bash Me on Your Blog. My Mom Googles Me."

Posted by Ellie Mirman

Oct 26, 2007

That's what my uncle, Eugene Mirman, said at his comedy show in Boston last night. It's funny because it's true - his mom definitely does. She may even find this post and then my new blog will be revealed to the rest of my family. It's especially funny if you know his mom, and imagine her sitting at the computer typing his name into Google every day to find those Eugene-bashers and Eugene-lovers.

The image is definitely strange to me - but not as strange as the image of my dad on YouTube, which I have reluctantly accepted as a reality.

What I realize is that I'm partly still of the mentality that doesn't quite get how huge the blogosphere and all these other internet marketing things have gotten. But if my step-grandmother is on Google every day and my dad is the one who sends me the most YouTube videos, well, this stuff is pretty big.
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Topics: comedy, blogging

Excessive Use of My Blog: Does it make me more popular on the web?

Posted by Ellie Mirman

Oct 20, 2007

So I believe I am reaching a crazy level of number of blog posts in one day. Well, number of significant blog posts that is - I used to post many short, pointless ones all the time. So I believe I am reaching a new level of craziness / devotion to my new blog.

And that actually made me think... if I have so much fresh content, would I actually be getting some more love from the Internet in terms of my blog's popularity? I ran a report on this blog using Website Grader, a free search engine optimization measurement tool that measures this kind of thing.*

I checked a couple of things:
- my old blog: score of 24! I was shocked. I've had that thing for years and posted to it pretty regularly. There must have been something messed up somewhere because the report didn't register any Google indexed pages (how many pages Google sees within my site). Also I had pretty much no inbound links and my Google PageRank was 0 (on a scale of 0-10, 10 being the best).
- my friend Rachel's blog: got a whopping 67 if I remember correctly. Now that's a decent grade. She had more pages indexed by Google and also had quite a few inbound links (the primary measure used by Google to see how important your site is on the web). I felt ashamed.
- this blog: 30 - how funny that just after 2 days and a couple blog posts that I'm already doing better than my old blog. Very funny. My Alexa traffic rating was quite good (13) but I need to investigate how that's actually calculated, because I know that I'm not the 13th most trafficed site on the web absolutely. No inbound links or indexed pages... I need to check if blogspot sets up separate pages for each of my blog posts - because that is key.

Alright, I'm cutting myself off now. Definitely past my bedtime.

*If you're interested in seeing a sample report from WebsiteGrader.com, you can check out the report on my site here.
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Topics: seo, blogging

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