It's no secret that I'm an Internet marketing geek. In particular, I spend a lot of time learning the ins and outs of Facebook to share how businesses can use the social network for marketing.
Well, in doing just that, I made a discovery! Yesterday I discovered a loophole that allowed me to create links from Facebook to my website that pass SEO (search engine optimization) credit.
This is a pretty big deal because (1) a link from Facebook.com is incredibly valuable, and (2) almost all links from Facebook are either "no follow" (don't pass SEO juice) or "redirects" (first bring you to a page that warns that you're leaving Facebook). But through the custom-coded FBML (Facebook Markup Language) application, I could code whatever link I wanted - the target URL, the link text, everything!
For at least an hour, I was jumping in my office seat. Of course, after sharing my news with the marketing team, I was volunteered to write a blog article about it.
Read my post: Facebook Gives SEO Credit to Links in FBML Applications
Photo credit: futurowoman
