Ellie Mirman's Startup Marketing Blog

How to Make Your Employees Feel Like Owners

Posted by Ellie Mirman

Jan 5, 2015

In my seven years at HubSpot, I felt more like an owner than an employee. It might sound a little strange, as I started as a junior marketer and it’s always been clear who the founders and executives are, and I was neither. But I felt like an owner. I was committed like an owner. I thought about HubSpot in my off-hours (if you could even call them that). I worked so passionately that, when one of my projects didn’t get launched, I was legitimately heartbroken.

HubSpot was masterful in establishing this incredible commitment from its employees - remarkable in today’s age of no-bullshit millenials. Looking back, here are the key elements I experienced in making employees feel like owners.

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Topics: startups, work life, leadership, management

A New Year, A New Adventure, A (Re)New(ed) Blog

Posted by Ellie Mirman

Dec 31, 2014

This week marks the start of a new adventure for me. After seven amazing years at HubSpot, I left to start the next phase of my career at Toast, a restaurant management software company.

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Topics: marketing, startups, work life, leadership, management

Humility Is More Than a Value, It's a Strategy

Posted by Ellie Mirman

Nov 11, 2013

Humility has always been one of my company's core cultural values. But just recently I realized that it's also a strategy for growth. Humility, in a work context, brings:

  • focus on delivering value long term
  • ruthless prioritization of what's most important to the company
  • willingness to listen to others' ideas that might seem crazy
  • comfort in working with people who are better than you
  • evaluation based on objective measurement rather than gut feel
  • willingness to restart when something you've created doesn't work in a new context
  • detachment from one's ideas to focus on whoever's ideas that will bring the best results
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Topics: leadership

5 Hallmarks of Great Leaders from Bob Sutton

Posted by Ellie Mirman

Jan 30, 2011

There may be lots of articles and books and podcasts about what it takes to be a great leader, but this audio podcast presented by Bob Sutton had some great hallmarks of great leaders.

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Topics: work life, leadership

I Hope You Get a Rejection Letter

Posted by Ellie Mirman

Jan 19, 2011


This boston.com recent article (or, republished article) on the "college rejection letter" got me thinking how important it is to actually get those rejection letters. (Hat tip to @KylePaice for tweeting out the article.)

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Topics: university, leadership

5 Qualities of Successful Women Leaders

Posted by Ellie Mirman

Oct 29, 2010

Yesterday I had the opportunity to go to The Successful You Women's Leadership Forum hosted by MITX and Microsoft. There was a great turnout and we got to hear from a variety of really incredible women, from the General Manager of Boston.com to VP of Educational Partnerships at the Museum of Science to the founder of oneforty.com.

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Topics: work life, leadership

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