Ellie Mirman's Startup Marketing Blog

Twitter Has Made Evangelizers Of Us All

Posted by Ellie Mirman

Jun 13, 2008

Over the past week I've had a bit of a social media overload. First the MarketingProfs B2B Forum, with lots of sessions on social media, then the Boston tweet-up on Monday night, then Wednesday's PubClub "New Media" panel and Thursday's Social Media Club Boston panel on "Social Media for the Enterprise." Wow. That's a lot of social media talk for one week.

But in particular I think I've gotten my fill of twitter-talk this week. I don't mean the number of tweets, but rather the amount of time and energy over this past week that's gone into talking about - and arguing for - twitter. Twitter by no means has "gone mainstream" but it is quite the talk of the town in these social media circles. I'm actually quite surprised by how much everyone's been talking about twitter. But what's really amazing is that twitter - a lesser-used social media tool (that, especially lately, has been down quite a bit) - has really got its users evangelizing. Now if that's not some genious social media marketing (getting your users to actively promote your product when it doesn't even work), then I don't know what is. in the end, I worry that while we're all so busy excitedly talking about how great twitter is, we're forgetting that we're in a bit of a social media bubble, surrounded by people who also buy into and actively engage in the social media world. Must take some time to step back and get some perspective.

By the way, I'm still a twitter addict and evangelizer. 

Topics: social media, twitter

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