Microsoft's new ad for its mp3 player, Zune, has definitely surprised me by how cooky and cool it is.
Apparently the Zune ads are supposed to reflect the concept of sharing, which is the Zune's main differentiating point according to Wired (originally blogged about in October). Zune users will be able to participate in a special social networking site for Zune users, called Zune Social, and create a profile called a Zune Card that will allow users to share their musical tastes in other social networks via a widget. Interesting stuff. Let's see if it's cool enough to draw away some of Apple's marketshare...
