Ellie Mirman's Startup Marketing Blog

From the McGill Bubble to Work Bubble, but not Web 2.0 Bubble

Posted by Ellie Mirman

Dec 6, 2007

This post is sure to be packed with hilarious video AND some self-reflection and perspective-taking... Are you ready for it?

 

The most recent video to craze my office is this video on the Web 2.0 bubble. (What is Web 2.0?)



HubSpot's co-founder and Chief Software Architect, Dharmesh Shah, wrote a great post on this video and why HubSpot isn't part of the Web 2.0 bubble. He offers 10 reasons to support his claim, which I find not only validating of his claim, but also hilarious and true. I particular enjoyed the following:

5. For us, "exit strategy" means figuring out how to leave work at 9:00 p.m. (and go home to work some more) and not look like a slacker to the other members of the team.

9. Nobody creates the illusion that they're working -- but instead try to create the illusion that they have a life. Some succeed at this illusion better than others.

Sadly, hilariously, true.

I find the timing of this video/article quite fitting because today I realized that I do live in a bit of a bubble. Not the Web 2.0 bubble, but a work bubble, oftentimes completely consumed by my job. Then some days - like today - I am able to get some persepctive and realize that the rest of the world doesn't think about marketing, or particularly internet marketing, all day every day.

I also realized that I am probably somewhat prone to this bubble-like living. I truly love having a lot of and challenging work and even when I was in university - where my workload was not nearly as heavy as it is now - I became completely consumed by what I was doing (mostly extracurriculars rather than schoolwork actually). Luckily quite a few of my friends were right in that bubble with me and we still managed to have a pretty good time. I find my work satisfying, I just need to step back and get some perspective from time to time.

Topics: startups, university

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