The most recent video to craze my office is this video on the Web 2.0 bubble. (What is Web 2.0?)
HubSpot's co-founder and Chief Software Architect, Dharmesh Shah, wrote a great post on this video and why HubSpot isn't part of the Web 2.0 bubble. He offers 10 reasons to support his claim, which I find not only validating of his claim, but also hilarious and true. I particular enjoyed the following:
5. For us, "exit strategy" means figuring out how to leave work at 9:00 p.m. (and go home to work some more) and not look like a slacker to the other members of the team.
9. Nobody creates the illusion that they're working -- but instead try to create the illusion that they have a life. Some succeed at this illusion better than others.
Sadly, hilariously, true.
I find the timing of this video/article quite fitting because today I realized that I do live in a bit of a bubble. Not the Web 2.0 bubble, but a work bubble, oftentimes completely consumed by my job. Then some days - like today - I am able to get some persepctive and realize that the rest of the world doesn't think about marketing, or particularly internet marketing, all day every day.
I also realized that I am probably somewhat prone to this bubble-like living. I truly love having a lot of and challenging work and even when I was in university - where my workload was not nearly as heavy as it is now - I became completely consumed by what I was doing (mostly extracurriculars rather than schoolwork actually). Luckily quite a few of my friends were right in that bubble with me and we still managed to have a pretty good time. I find my work satisfying, I just need to step back and get some perspective from time to time.