Ellie Mirman's Startup Marketing Blog

How to Use Content in Each Part of Your Marketing Process

Posted by Ellie Mirman

Aug 5, 2010

Earlier this week I flew down to sunny (aka sweltering hot) Orlando, FL to speak at the Online Marketing Summit. It was a great event (sadly I had to miss the second half, but the first half was fantastic) and I wanted to share my presentation with those who couldn't make it.

I had been wanting to talk about the role of content and how central it is to every marketing activity. Content is a key part of our (HubSpot's) marketing strategy, whether it's for getting found online by more prospects, converting more of those prospects into leads, or converting those leads into paying customers. This presentation reviews each piece of that marketing process and how content fits in at each stage. Enjoy!

Topics: marketing, events

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