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Articles by Ellie Mirman:

Read these other articles by Ellie on the HubSpot Marketing Blog:

  • 7 Things Marketers Muck Up When Communicating Results to their CEO - Read here
  • How to Stop Buying Lists & Start Building an Opt-In Email Database - Read here
  • 30 Terrible Pieces of Social Media Advice You Should Ignore - Read here
  • Lean Marketing: How to Run Your Marketing Team Like a Startup - Read here

Ellie's Blog

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Transparency as Professional Development

  
  
  

While reading a recent article by our CEO Brian Halligan on HubSpot's startup culture, it struck me how important transparency is to the success of an organization. Frequently transparency is touted as a key component to a great company culture. But perhaps just as importantly, transparency is a great means of professional development.

Good Business - Lessons from Startup Founders, Coaches, and Pimps

  
  
  

In the Boardroom

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More Marketing Leads, Less Zombies

  
  
  

Turns out zombies make terrible temps. The good news, though, is that with inbound marketing you can generate tons of qualified leads so you can don't need to hire any zombie temps. The other interesting news is that regular makeup can turn any marketer into a decent zombie.

Are You a Linchpin? Highlights from Seth Godin's Newest Book

  
  
  
linchpin

I recently read Seth Godin's newest book, Linchpin, and not only loved the book but also found that it so shockingly well described my office. So much so that I've started recommending it to recent grads interested in marketing, alongside Inbound Marketing and The New Rules of Marketing & PR, of course.

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