Posted by Ellie Mirman on Tue, Apr 06, 2010 @ 08:30 AM
Last week I had the fun opportunity to fill in for the oh-so-provocative Karen Rubin by co-hosting HubSpot TV. It was a pretty perfect week in marketing for me, with lots of news on Facebook and email marketing! Check out the full episode below or on the HubSpot blog.
Posted by Ellie Mirman on Thu, Sep 03, 2009 @ 10:23 AM
Sup dawg, I heard you like The Office, so I put The Office in your office so you can play The Office in your office.
The [Marketing] Office: How @HubSpot Learned Twitter ("The Office" Spoof)
Credits
Director, Producer and Film Editor: Rebecca Corliss (@repcor)
Cast
Mike "Michael Scott" Volpe (@mvolpe)
Dan "Dwight" Zarrella (@danzarrella)
Rick "Jim" Burnes (@rickburnes)
Ellie "Pam" Mirman (@ellieeille)
Karen "Angela" Rubin (@karenrubin)
Prashant "Oscar" Kaw (@prashantkaw)
Dan Tyre (as himself)
Posted by Ellie Mirman on Sun, Feb 22, 2009 @ 11:28 AM
It's been a crazy week for us over at HubSpot - and I swear this time it's crazier than usual.
HubSpot 1K Customers Celebration
First up, we had our HubSpot 1K Customers Party, at which we had probably 200 HubSpot employees, customers, friends, and family join us in our new office to celebrate our 1,000 customer base.
We had HubSpot TV live, SWAG and temporary tattoo stations, tarot readings, foosball, RockBand, and, of course, food and drinks. It was a rockin' time, as the photos will illustrate.
MC Hammer Visits HubSpot TV
And the very next day, just to top the biggest company party ever, we had a surprise visit from - are you ready for this - MC HAMMER. Yup, he just happened to be in town and decided to visit our little ol' internet marketing startup.
Really, what happened was another twitter success story. He tweeted that he was in Boston, a number of HubSpotters responded, saying he should stop by... and he did! As my fellow HubSpotter, Rebecca Corliss, said, twitter really does level the networking playing field. Could you ever imagine our little software company getting a celebrity like that to come to our office?
View a short clip from his visit to HubSpot TV:
World Wide Rave Video
Now, just to top it all off, today David Meerman Scott posted a new video that features over 100 people who have created World Wide Raves (triggering people to spread their ideas and share their stories for free). Watch carefully for my cameo at about 1:12 (right after John Hodgman). David was very nice to even credit me in his post - thanks David!
P.S. - David's new book, World Wide Rave is pretty awesome (I got an advance copy - thanks again, David!) and it officially comes out at the beginning of March, though online sales have already begun.
Posted by Ellie Mirman on Fri, Jan 02, 2009 @ 01:17 PM
HubSpot is in the process of yet another office move (same building, different floor), so today all of us are working from home. It's my first real taste of what it would be like to work from home full-time.
Sadly, it's been somewhat lonely working from home today. No turning around to chat with my fellow marketing folks, or going out to lunch together in Kendall Square.
As you may be able to tell, I've been blogging more than usual today, and I've also been chatting (on twitter, gchat, and even our corporate IM service spark) quite a bit. Now I totally understand how twitter was dubbed "the virtual water cooler" that was especially appealing for consultants and startup folks who worked from their homes. You just can't go so long without chatting with people! Especially as a (supposedly) social marketing person.
Still, there are benefits of working from home. It's quiet and it's easier to focus. Well, sometimes it's easier to focus. I brought my computer out to the dining room in an effort to create a real home office workspace. Above is an actual photo. You can see I've got all the necessities - computer, notebook, HubSpot pen, glass of water, lunch dishes, nailpolish, and my mac not too far away... ha.
I'm looking forward to getting into our new space on Monday morning. We're moving into a bigger space that actually fits the entire team on the same floor. It's been a while since we've all fit on the same floor. It'll be nice to see my sales friends who have, for so long, been separated from us. In the new space, we'll be dangerously close to each other. For today, I'll be chugging away at my work from my home office, and maybe stopping into the office for HubSpot TV this afternoon, which will be on location in a conference room. Woot!
Posted by Ellie Mirman on Mon, Dec 08, 2008 @ 08:38 AM
It's about time that Inbound Marketing makes it to the big YouTube screen. Check out this hilarious music video, featuring, among others, yours truly...
On Twitter? You can connect with all the actors and crew: @repcor, @mvolpe, @rickburnes, @pamelump, @J_Vaughan, @aaronwhite, @prashantkaw, @tibbon, and yours truly, @ellieeille
Posted by Ellie Mirman on Tue, Nov 11, 2008 @ 09:17 AM
I figure it's about time for me to throw a BOSup blog post in the mix in order to share my great time and, of course, photos too. At this point, if you're reading my blog, you're likely a marketing geek like myself (or a marketing geek in denial... or a family member) so this post will not shock or confuse you.
As much as I may try to contain my marketing geekiness, I tend to talk about twitter quite a bit and even try to recruit my family and friends to sign up. So far I've been largely unsuccessful. But perhaps my relaying of my weekend attendance at BOSup 2008 will finally sway those reluctant people.
What's amazing to me about twitter is not only that you can connect with all sorts of people that you would otherwise never have had direct conversations with, but that those connections are not limited to online, loose conversations. Case in point: BOSup 2008, a "tweetup" as we so call it (twitter + meetup) that was completely organized on twitter for twitter folks in the Boston area (or those who were visiting at the time). Just a regular night out on the town - but with name tags and lots of marketing geeks (I say that lovingly, as I am, and love, a marketing geek). It was great to meet so many new people, see old friends, and also meet my tweeps who I had not yet met in person.
Here are a few photos from the event. They're also posted on Facebook - please help me tag / identify people and feel free to friend me if we met at BOSup and we're not yet friends!
Posted by Ellie Mirman on Mon, Oct 13, 2008 @ 11:54 AM
I'm not one of the people who was outraged by Facebook's redesign, but I can't help but love this video.
Posted by Ellie Mirman on Fri, Jun 13, 2008 @ 08:03 AM
Over the past week I've had a bit of a social media overload. First the MarketingProfs B2B Forum, with lots of sessions on social media, then the Boston tweet-up on Monday night, then Wednesday's PubClub "New Media" panel and Thursday's Social Media Club Boston panel on "Social Media for the Enterprise." Wow. That's a lot of social media talk for one week.
But in particular I think I've gotten my fill of twitter-talk this week. I don't mean the number of tweets, but rather the amount of time and energy over this past week that's gone into talking about - and arguing for - twitter. Twitter by no means has "gone mainstream" but it is quite the talk of the town in these social media circles. I'm actually quite surprised by how much everyone's been talking about twitter. But what's really amazing is that twitter - a lesser-used social media tool (that, especially lately, has been down quite a bit) - 
has really got its users evangelizing. Now if that's not some genious social media marketing (getting your users to actively promote your product when it doesn't even work), then I don't know what is. in the end, I worry that while we're all so busy excitedly talking about how great twitter is, we're forgetting that we're in a bit of a social media bubble, surrounded by people who also buy into and actively engage in the social media world. Must take some time to step back and get some perspective.
By the way, I'm still a twitter addict and evangelizer.
Posted by Ellie Mirman on Tue, Jun 10, 2008 @ 06:13 PM
This week has been quite the whirl-wind (even though it's only Tuesday). I was at the MarketingProfs B2B Forum in Boston, which turned out to be quite a blast. I got to spend two full days with all marketers talking about topics I find really interesting (and happen to address in my job) like blogging and social media.
What was also great is that I finally got to meet some of my "virtual friends" if you can call them that. Meaning people I've spoken with over e-mail, followed on twitter, or whose blogs I've read. Turns out that (1) they're amazingly nice in person, (2) it wasn't weird to "know" them before I actually met them, and (3) oh, they're more than just a floating twitter head.
The second point is actually what baffles me. These are people I "met" online, had conversations with online, and by the time I actually meet them in person, I already know what they look like and what they've been up to, but it's not weird.
On top of that, I felt "at home" with this crowd. We got to talk about marketing and social media, but it wasn't really work-related - it was actually just a group of people talking about a common interest. So what if it was a little geeky. Oddly enough, I don't get a lot of opportunities like this. I'm one of two marketing people in my office right now, and I don't yet have many "industry" or "peer" contacts - most of my friends are in odd jobs or in graduate school and most of my business contacts either aren't in marketing or haven't embraced social media. Gosh who knew I'd turn into such a marketing and social media geek? Well at least I'm not alone.
And for those of you who haven't met me, and in case you want to recognize me at the next social media meet-up:
Posted by Ellie Mirman on Wed, Apr 30, 2008 @ 08:15 AM
It has been much too long since my last post, and I blame my new found social media love: twitter. In classic twitter style (limited to 140 characters), here's why I've been neglecting my blog and spending my time on twitter:
- It's a lot faster and easier to post an update on twitter compared to writing a full blog article
- I find it a lot easier to have a conversation and keep in touch with people over twitter as compared to doing so via blog comments
- I've gotten a lot of great tips/links to interesting and useful content on twitter
- Commitment on twitter is low so that I personally feel less obligated to read every little update and more able to scan
- Finally, I see a smoother transition from student/personal use of social media to professional use of social media
To elaborate on my last point: what I've realized is that I just feel more comfortable on twitter. I've been struggling somewhat with how to approach my engagement in social media because, while I am accustomed to using social media as an outlet to express my personal thoughts, I recognize that I also engage with people on a professional level via social media, especially in my particular job. What I love about twitter in particular is that the level of informality and the culture seems to align/allow for these two sides - the more personal and the more professional. Perhaps it's also because I'm mostly following/being followed by my professional connections rather than university friends, for example. But I still find it a lot easier to feel open yet professional on twitter than to alter my behavior on facebook to maintain appropriate connections with different groups of friends there.
I will try not to neglect my blog as much as I have, but I encourage you readers to get on twitter and follow me and "@ellieeille" me if you want me to follow you back.