Posted by Ellie Mirman on Thu, Aug 05, 2010 @ 10:06 AM
Earlier this week I flew down to sunny (aka sweltering hot) Orlando, FL to speak at the Online Marketing Summit. It was a great event (sadly I had to miss the second half, but the first half was fantastic) and I wanted to share my presentation with those who couldn't make it.
I had been wanting to talk about the role of content and how central it is to every marketing activity. Content is a key part of our (HubSpot's) marketing strategy, whether it's for getting found online by more prospects, converting more of those prospects into leads, or converting those leads into paying customers. This presentation reviews each piece of that marketing process and how content fits in at each stage. Enjoy!
Posted by Ellie Mirman on Fri, Jul 09, 2010 @ 09:15 AM
Turns out zombies make terrible temps. The good news, though, is that with inbound marketing you can generate tons of qualified leads so you can don't need to hire any zombie temps. The other interesting news is that regular makeup can turn any marketer into a decent zombie.
Check out the video below to see our zombie temp in action. (And catch my cameo at the end, acting totally disgusted with our zombie temp.)
Posted by Ellie Mirman on Fri, May 21, 2010 @ 03:38 PM
Today I had the great pleasure of speaking at the National Small Food Manufacturer's Conference in Omaha, Nebraska. It was my first time visiting Omaha (it's surprisingly cute!) and also my first time being around food manufacturers.
It was a fantastic time - I particularly enjoyed dinner the first night where I got to chat with some attendees who were true entrepreneurs, building their own businesses and launching their own lines of food products. I hope they learned from me as much as I did from them! (And I hope they take some of their expertise and start blogging!)
Below is my presentation. I have the audio as well that I will hopefully add to the slideshow in the future.
Posted by Ellie Mirman on Tue, Apr 06, 2010 @ 08:30 AM
Last week I had the fun opportunity to fill in for the oh-so-provocative Karen Rubin by co-hosting HubSpot TV. It was a pretty perfect week in marketing for me, with lots of news on Facebook and email marketing! Check out the full episode below or on the HubSpot blog.
Posted by Ellie Mirman on Sat, Jan 16, 2010 @ 05:44 PM
Today I drove out to Worcester to speak about Marketing Transformation and The Future of Marketing at the UR Enough Workshop at Holy Cross University. Below is my presentation - enjoy!
Posted by Ellie Mirman on Wed, Dec 16, 2009 @ 10:16 AM
I'm happy to announce that in just over a month, I'll be heading down to Miami for the MarketingSherpa Email Summit 2010. I had a fantastic time last year, but I'm ten times more excited about this year's event. Why? Here are my top 5 reasons:
1. See My Old Email Marketing Friends
Last year I met so many fantastic people. I got to finally meet some long-standing twitter friends, and meet a lot of new folks. Coming from an organization where I was the only email marketer at the time, hanging out with all email marketers was a dream come true. I've come a long way since then and can't wait to geek out all over again about email marketing.
2. New B2B Track!
The new B2B track is reason alone to go to the summit this year. The one thing that would have made last year's event better was more B2B content. There will be no less than 8 specifically B2B sessions this year, delivered by MarketingSherpa folks and real B2B marketers.
3. Could I Be Winning an Email Marketing Award?
I am up for a few of the MarketingSherpa Email Marketing Awards this year. It would be quite exciting if I actually won - considering usually the winners are very big name agencies producing B2C email marketing campaigns. An award going to a small B2B company that does all their email marketing with ~2 people? Amazing!
4. Keynote Speaker: Joseph Jaffe of crayon (and Free Book!)
This year MarketingSherpa is bringing together their usual group of fantastic speakers, plus a fantastic keynote speaker: Joseph Jaffe, President of the marketing agency crayon. His session, "Flip the Funnel: How to Use Existing Customers to Gain New Ones - Email's NEW Critical Role," is based on his book - which all attendees will also receive.
5. Miami in January? Yes, Please!
Of course, if the summit were in freezing cold Minnesota, I would surely still be going. But on top of everything, the summit is taking place in warm, sunny Miami, Florida. So in the middle of the ugliest, coldest time in New England, I'll be heading down to geek out in the sun.
I will surely be blogging and tweeting (hashtag #sherpaemail) about the event in the coming months, so stay tuned. Or, join me at the 2010 Email Summit (and just for reading this, get $600 off the ticket price).
Posted by Ellie Mirman on Fri, Sep 25, 2009 @ 07:31 AM
Last night I finally made it out to my first DartBoston Pokin' Holes event and I was on a panel of three critiquing Launch Into Boston.
Overall, it was a great experience - met some great people and got to talk about a really interesting business. Full video is below, but here are the basics:
DartBoston: DartBoston is a community of young entrepreneurs and professionals in the Boston area.
Pokin' Holes: DartBoston holds a live weekly video podcast and event called "Pokin' Holes" that evaluates and provides feedback to young entrepreneurs starting new ventures.
Launch Into Boston: This week we evaluated Launch Into Boston, a service for recent college graduates and young professionals to transition into life in Boston.
Panelists: Jason Evanish, Neha Patadia, and myself, and moderated by DartBoston's Cort Johnson
Big thanks to Cort and DartBoston for inviting me to join the panel. It was a great time and I'm sure I'll be back!
Posted by Ellie Mirman on Sat, Jul 18, 2009 @ 08:52 AM
My worlds are colliding in a wonderful way - my very funny uncle, Eugene Mirman, made this video all about inbound marketing. Enjoy!
Posted by Ellie Mirman on Fri, Jun 12, 2009 @ 08:00 AM
Yesterday I did a presentation on How to Promote an Event with Inbound Marketing for the Lower Colorado River Authority (LCRA) Social Media Marketing conference. Since I'm here in Massachusetts, and the event was out in Texas, I did the presentation via a live webinar and recorded the session.
Here is the full presentation video, plus the slides below. Enjoy!
Posted by Ellie Mirman on Tue, May 19, 2009 @ 02:38 PM
Recently I made my radio debut on Career Life Balance Radio as part of their "Marketing Minutes" segment. My segments are focusing on "How to Use Facebook for Business". Listen below for my surprisingly high-pitched Facebook for Business Tips.
Part 1:How to Use Facebook to Market Your Business
Part 2: How to Get More Facebook Fans
Part 3: How to Get the Most Out of Facebook Ads
Photo credit: foraggio