Posted by Ellie Mirman on Thu, May 07, 2009 @ 12:26 PM
I won't even attempt to deny I'm not a marketing geek. One of the things I loved about Kyle James' blog post "Jokes: 36 Reasons You Might be Addicted to Social Media" was "#6: You own the Google search results for your name." That definitely held true for me.
Here are all the top results for my name - x right in a row.
- My blog
- My blog "about me" page
- Twitter
- Facebook
- FriendFeed
- MITX
- LinkedIn
- Twitterholic
- SEMPO Meetup
- AMA Boston
- Amazon.com
- RSSmeme
- one of my recent tweets
- BoardReader
- one of my flickr photos
- my comment on a blog post
- Digg
- FriendFeed (again!)
- Tweetree
- another flickr photo
- Twitter mobile
- a mention on another blog
- BackType
- Insightory presentation I did on Twitter
- HubSpot blog article I posted
- my comment on a blog post
- a reposting of one of my articles from the HubSpot blog
- my comment on a blog post
- SlideShare presentation I did on Inbound Marketing
- my comment on a blog post
- my listing as a speaker for Geek Girl Camp
OK, I'll stop there. The results actually go on and on - and rightfully all about me. I actually made it 12 results pages deep before giving up on finding that first non-me-related result! Of course, I understand that there aren't a lot of Ellie Mirmans out there (if any!), and that even my first or my last name separately are not very common. But, damn, that was a lot of content!
Some things I realized:
- It's easy to create a lot of bits of content. I don't consider myself to be such a prolific writer / content producer (at least for the public web). Most of the results were either profiles on different social media sites, blog comments, presentations I had posted on sharing sites, or blog posts themselves.
- I've got a lot of social media profiles. Set up, not necessarily in use. Funny enough, they're almost ranked in the order in which I use them the most. First Twitter, then Facebook, then LinkedIn... In any case, social media profiles rank very well because of the reputation and optimization of the sites, and this actually serves as a good way for helping people connect with you online even via a Google search.
- What do your search results say about you? At first I was going to say, no one searches for your name (most likely) anyway, so who cares. But really, there may be a few who do, and they are probably either (1) trying to find/connect with you or (2) trying to learn more about you. Getting found in these top search results ensures that you're enabling connections. And producing more content ensures that you have good results (instead of potentially damaging results) at the top. What do my search results say about me? Well, that I work at HubSpot, and I'm pretty active in social media.
Of course, for those folks out there with less content or more competition for their name on the web, the Google profile gives everyone a good opportunity to get prime real estate on the first page of search results for their name.
Photo by silvery
Posted by Ellie Mirman on Fri, Apr 03, 2009 @ 04:38 PM
This brings together two fabulous things: Jewish stories and social media geekiness - in a hilarious way!
The story of Exodus, as told through Facebook.
Some highlights:
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Read the whole story of Exodus, as told through Facebook.
Posted by Ellie Mirman on Wed, Mar 25, 2009 @ 08:26 AM
It's no secret that I'm an Internet marketing geek. In particular, I spend a lot of time learning the ins and outs of Facebook to share how businesses can use the social network for marketing.
Well, in doing just that, I made a discovery! Yesterday I discovered a loophole that allowed me to create links from Facebook to my website that pass SEO (search engine optimization) credit.
This is a pretty big deal because (1) a link from Facebook.com is incredibly valuable, and (2) almost all links from Facebook are either "no follow" (don't pass SEO juice) or "redirects" (first bring you to a page that warns that you're leaving Facebook). But through the custom-coded FBML (Facebook Markup Language) application, I could code whatever link I wanted - the target URL, the link text, everything!
For at least an hour, I was jumping in my office seat. Of course, after sharing my news with the marketing team, I was volunteered to write a blog article about it.
Photo credit: futurowoman
Posted by Ellie Mirman on Sun, Feb 22, 2009 @ 11:28 AM
It's been a crazy week for us over at HubSpot - and I swear this time it's crazier than usual.
HubSpot 1K Customers Celebration
First up, we had our HubSpot 1K Customers Party, at which we had probably 200 HubSpot employees, customers, friends, and family join us in our new office to celebrate our 1,000 customer base.
We had HubSpot TV live, SWAG and temporary tattoo stations, tarot readings, foosball, RockBand, and, of course, food and drinks. It was a rockin' time, as the photos will illustrate.
MC Hammer Visits HubSpot TV
And the very next day, just to top the biggest company party ever, we had a surprise visit from - are you ready for this - MC HAMMER. Yup, he just happened to be in town and decided to visit our little ol' internet marketing startup.
Really, what happened was another twitter success story. He tweeted that he was in Boston, a number of HubSpotters responded, saying he should stop by... and he did! As my fellow HubSpotter, Rebecca Corliss, said, twitter really does level the networking playing field. Could you ever imagine our little software company getting a celebrity like that to come to our office?
View a short clip from his visit to HubSpot TV:
World Wide Rave Video
Now, just to top it all off, today David Meerman Scott posted a new video that features over 100 people who have created World Wide Raves (triggering people to spread their ideas and share their stories for free). Watch carefully for my cameo at about 1:12 (right after John Hodgman). David was very nice to even credit me in his post - thanks David!
P.S. - David's new book, World Wide Rave is pretty awesome (I got an advance copy - thanks again, David!) and it officially comes out at the beginning of March, though online sales have already begun.
Posted by Ellie Mirman on Mon, Dec 08, 2008 @ 08:38 AM
It's about time that Inbound Marketing makes it to the big YouTube screen. Check out this hilarious music video, featuring, among others, yours truly...
On Twitter? You can connect with all the actors and crew: @repcor, @mvolpe, @rickburnes, @pamelump, @J_Vaughan, @aaronwhite, @prashantkaw, @tibbon, and yours truly, @ellieeille
Posted by Ellie Mirman on Tue, Nov 11, 2008 @ 09:17 AM
I figure it's about time for me to throw a BOSup blog post in the mix in order to share my great time and, of course, photos too. At this point, if you're reading my blog, you're likely a marketing geek like myself (or a marketing geek in denial... or a family member) so this post will not shock or confuse you.
As much as I may try to contain my marketing geekiness, I tend to talk about twitter quite a bit and even try to recruit my family and friends to sign up. So far I've been largely unsuccessful. But perhaps my relaying of my weekend attendance at BOSup 2008 will finally sway those reluctant people.
What's amazing to me about twitter is not only that you can connect with all sorts of people that you would otherwise never have had direct conversations with, but that those connections are not limited to online, loose conversations. Case in point: BOSup 2008, a "tweetup" as we so call it (twitter + meetup) that was completely organized on twitter for twitter folks in the Boston area (or those who were visiting at the time). Just a regular night out on the town - but with name tags and lots of marketing geeks (I say that lovingly, as I am, and love, a marketing geek). It was great to meet so many new people, see old friends, and also meet my tweeps who I had not yet met in person.
Here are a few photos from the event. They're also posted on Facebook - please help me tag / identify people and feel free to friend me if we met at BOSup and we're not yet friends!
Posted by Ellie Mirman on Tue, Jun 10, 2008 @ 06:13 PM
This week has been quite the whirl-wind (even though it's only Tuesday). I was at the MarketingProfs B2B Forum in Boston, which turned out to be quite a blast. I got to spend two full days with all marketers talking about topics I find really interesting (and happen to address in my job) like blogging and social media.
What was also great is that I finally got to meet some of my "virtual friends" if you can call them that. Meaning people I've spoken with over e-mail, followed on twitter, or whose blogs I've read. Turns out that (1) they're amazingly nice in person, (2) it wasn't weird to "know" them before I actually met them, and (3) oh, they're more than just a floating twitter head.
The second point is actually what baffles me. These are people I "met" online, had conversations with online, and by the time I actually meet them in person, I already know what they look like and what they've been up to, but it's not weird.
On top of that, I felt "at home" with this crowd. We got to talk about marketing and social media, but it wasn't really work-related - it was actually just a group of people talking about a common interest. So what if it was a little geeky. Oddly enough, I don't get a lot of opportunities like this. I'm one of two marketing people in my office right now, and I don't yet have many "industry" or "peer" contacts - most of my friends are in odd jobs or in graduate school and most of my business contacts either aren't in marketing or haven't embraced social media. Gosh who knew I'd turn into such a marketing and social media geek? Well at least I'm not alone.
And for those of you who haven't met me, and in case you want to recognize me at the next social media meet-up:
